Hailey Bieber has built a public identity that extends well beyond her connection to pop star Justin Bieber. The American model and entrepreneur has worked in fashion, developed a highly recognizable beauty aesthetic, and founded Rhode, the skincare and makeup brand that became a major beauty-industry success. Her career now spans modeling, beauty, fashion, motherhood, and brand development.
For readers searching for Hailey Bieber, the most interesting part of her story is how those different areas connect. Her influence comes not only from celebrity visibility but also from the way she turned personal beauty preferences into a recognizable consumer brand.
Who Is Hailey Bieber?
Hailey Rhode Bieber is an American model and entrepreneur who became prominent through fashion campaigns, magazine appearances, runway work, and celebrity culture. She is the daughter of actor Stephen Baldwin and has been part of the entertainment and fashion world from a young age.
Her marriage to Justin Bieber brought enormous public attention, but her professional profile developed separately through modeling and beauty. Over time, she became closely associated with minimalist fashion, dewy makeup, skincare-focused beauty routines, and the so-called “clean girl” aesthetic.
Her influence is particularly visible in beauty trends. Vogue has documented how her signature looks have helped popularize trends including glazed-donut nails and glossy, understated makeup.
Hailey Bieber and the Rise of Rhode
The biggest business chapter in Hailey Bieber’s career began with Rhode, launched in 2022. The brand was built around a deliberately edited approach to skincare: fewer products, straightforward routines, and formulas designed around skin-barrier care.
Rhode describes its philosophy as creating accessible, science-focused essentials rather than an unnecessarily complicated skincare system. Its current range includes products for cleansing, moisturizing, hydration, lip care, complexion, and makeup.
| Career area | Key development | Why it matters |
|---|---|---|
| Modeling | Fashion campaigns, editorials, and public appearances | Established her fashion identity |
| Beauty | Developed a recognizable skincare and makeup aesthetic | Turned personal style into wider beauty trends |
| Rhode | Founded the brand in 2022 | Created a major independent business |
| Retail | Expanded into Sephora | Moved Rhode beyond direct-to-consumer sales |
| Entrepreneurship | Continued creative leadership after acquisition | Expanded her role in the beauty industry |
Rhode’s growth attracted significant industry attention. In May 2025, e.l.f. Beauty announced a deal to acquire the company for $1 billion, consisting of $800 million at closing and a potential additional $200 million earnout tied to future growth. The acquisition was completed on August 5, 2025.
Hailey Bieber remained involved with the brand after the acquisition, with her role expanding around creative direction, innovation, and brand strategy. The development transformed Rhode from a celebrity-founded direct-to-consumer label into part of a larger global beauty portfolio.
Rhode’s Retail Expansion
Rhode’s growth also changed how consumers could buy its products. Sephora launched Rhode in the United States and Canada in September 2025, with the United Kingdom following as part of its international rollout. By 2026, the brand was continuing its expansion into additional European markets.
💡 Pro Tip: If you’re researching Rhode products because of Hailey Bieber’s beauty routine, focus on the product’s ingredients, intended use, and your own skin needs rather than buying something solely because it appears in a celebrity routine.
Her Influence on Fashion and Beauty
Fashion remains an important part of Hailey Bieber’s public image. Her style frequently combines simple silhouettes with statement accessories, tailored pieces, vintage references, and understated beauty.
Her red-carpet appearances have also demonstrated a willingness to reinterpret classic fashion codes. At the 2025 Met Gala, for example, she wore a Saint Laurent-inspired tuxedo look consisting of a double-breasted blazer, sheer tights, platform shoes, and prominent jewelry.
In 2026, she continued to attract fashion coverage. At the Time 100 Gala, she appeared in a vintage Calvin Klein gown styled with minimalist accessories, reinforcing the polished, pared-back approach frequently associated with her wardrobe.
Beauty is arguably where her cultural influence has been most visible. Her manicures, lip looks, skincare routines, and makeup combinations regularly become reference points for beauty consumers and social-media creators.
Hailey Bieber’s Family Life
Hailey Bieber married Justin Bieber in a civil ceremony in New York in September 2018. The couple later held a larger wedding celebration in South Carolina in 2019.
In August 2024, they welcomed their first child, a son named Jack Blues Bieber. The couple has generally kept their son’s privacy in mind while occasionally sharing glimpses of family life publicly.
Motherhood has also become part of Hailey’s public narrative. In interviews, she has discussed how becoming a parent affected her priorities and encouraged a simpler approach to her daily beauty routine. Vogue reported in 2025 that she was gravitating toward easier, more streamlined routines after becoming a mother.
What Makes Hailey Bieber’s Career Distinctive?
Hailey Bieber’s career illustrates how modern celebrity influence can move across industries. Modeling created visibility, social media amplified her personal aesthetic, and Rhode gave that audience a commercial product ecosystem.
The Rhode story is particularly significant because the company was not simply a collection of products attached to a famous name. Its branding, packaging, product launches, retail strategy, and community-building all contributed to its identity. The e.l.f. acquisition and subsequent international expansion demonstrate how that identity developed into a substantial beauty business.
The brand also operates a philanthropic initiative, the rhode futures foundation, which says it has pledged at least 1% of sales and ongoing team efforts toward organizations addressing barriers affecting women.
📌 Key Takeaway: Hailey Bieber’s significance today comes from several overlapping roles: model, fashion figure, beauty entrepreneur, Rhode founder, and mother. Rhode has been the defining business achievement, while her distinctive approach to beauty and fashion continues to shape her public identity.
Frequently Asked Questions
What is Hailey Bieber famous for?
Hailey Bieber is known for modeling, fashion appearances, beauty trends, and founding Rhode. Her marriage to Justin Bieber has also made her one of the most recognizable figures in contemporary celebrity culture.
When did Rhode launch?
Rhode launched in 2022 as a skincare-focused beauty brand. Its philosophy centers on streamlined routines and products designed around hydration and skin-barrier care. The company later expanded into makeup and entered major retail distribution through Sephora.
Did e.l.f. Beauty buy Rhode?
Yes. e.l.f. Beauty completed its acquisition of Rhode on August 5, 2025. The transaction included $800 million at closing and a potential earnout of up to $200 million based on future brand performance.
Does Hailey Bieber still work with Rhode?
Yes. After the acquisition, she continued to have a leadership role connected with Rhode’s creative direction, product innovation, and brand strategy. Rhode remains closely associated with her personal beauty philosophy.
Does Hailey Bieber have children?
Yes. Hailey and Justin Bieber welcomed their son, Jack Blues Bieber, in August 2024. The couple has shared selected family moments while generally maintaining boundaries around their child’s privacy.
Conclusion
Hailey Bieber’s career has evolved from modeling and fashion into a broader business and cultural role. Rhode became the clearest expression of her approach to beauty, eventually reaching a $1 billion acquisition by e.l.f. Beauty and expanding internationally.
For anyone following Hailey Bieber, her story is therefore about more than celebrity appearances. It is also a case study in how personal aesthetics, consumer products, digital influence, and entrepreneurship can converge to create a lasting beauty brand.
